How

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Our goal is simple.

We want to cause people to think twice before spreading hate on Twitter by making retweets of hate speech benefit a nonprofit that fights it. 

 
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Watch to see how it works.

 
 
 
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1.
Pledge support.

Like-minded people join the cause to fight hate speech on Twitter by pledging a financial donation. You can sign up for a monthly pledge or a one-time donation. The more $ we raise, the more hate we can counter. Join the fight now.

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2.
Identify hate speech on Twitter

Our Artificial Intelligence platform helps find and classify hate speech in tweets. Using AI technology allows our platform to instantly scale and react more efficiently.

 

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3.
Hate speech is countered

We "counter" hateful tweets by using a reply to permanently mark them as countered and track them. Our reply makes it clear to those who wish to spread hate speech that each retweet commits a donation to nonprofits that fight for inclusion, diversity and equality.

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4.
Give pause to those spreading hate

Those looking to spread hate are presented with a decision: Don’t retweet the hateful ideology or retweet it and financially benefit organizations fighting hate.
Either way, love wins.

 
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