Technology and the advent of social media has changed, and even normalized, the way hate speech spreads in this country.

Just like you, we're feeling overwhelmed and helpless. So we wanted to find a way to try and do something about it.

Knowing that Twitter is one of the preferred megaphones for extremist hate groups to spread their ideology, we decided to focus our efforts there. We turned one of their favorite tools into a powerful change-agent by making retweets of their message contribute positively to the thing they despise most: the quest for equality.

Once we’ve countered a hateful tweet, every retweet will commit a $1 donation to Life After Hate. We rely solely on monthly pledge donations from everyday people who, like us, are sick of the spread and normalization of hate speech.

If we can give pause to those looking to spread hate and possibly show them a more loving path, that’s a little victory. And if we all do our part to claim little victories, someday we might just win the battle against hate.

The Beneficiary

Life After Hate

Life After Hate, Inc., a 501(c)(3) U.S. nonprofit, was created in 2011 by former members of the American violent far-right extremist movement. Through powerful stories of transformation and unique insight gleaned from decades of experience, we serve to inspire, educate, guide, and counsel.

Whether working with individuals who wish to leave a life of hate and violence or helping organizations (community, educational, civic, government, etc.) grappling with the causes of intolerance and racism, Life After Hate works to counter the seeds of hate we once planted. Through personal experience and highly unique skill sets, we have developed a sophisticated understanding about what draws individuals to extremist groups and, equally important, why they leave. Compassion is the opposite of judgment and we understand the roles compassion and empathy play in healing individuals and communities.

To learn more about the Life After Hate team, contact Executive Director Sammy Rangel.
For press inquiries click here.

The Creators

POSSIBLE

POSSIBLE is a creative agency that moves brands by moving people, creating value for consumers, not products. By design, we are visionaries, innovators, and pioneers. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands. POSSIBLE is a WPP agency.

But more importantly, we believe that the same skills we use to help our clients succeed, should be used to help make the world a better place.